Black Farmer Fund’s (BFF) 2024 End of Year Giving campaign needed to reach beyond the online community and attract new donors and community supporters.

I introduced a Peer-2-Peer (P2P) approach by developing a social media toolkit to send to the BFF board, committee members, and like-minded influencers.

This amplified BFF’s reach and created a unified voice as it aligns with the organization’s social media posts.